The Team

The Venture Ops team has amassed extensive experience working with nearly 100 start-up’s in the capacity of founder, entrepreneur, venture investor, CEO , COO, CFO, advisor and board member.  That experience enables us to see patterns early and prioritize critical activities quickly. And that allows us to work with management to create the most value-enhancing go-to-market plan and most compelling investor story for your startup.

Steve Baum

Founding Partner

Over his 30-year career as an experienced executive and entrepreneur, Steve has built digital companies, complex web ecosystems, mobile apps, design studios, augmented and virtual reality worlds, and some pretty cool houses IRL. Originally educated as an architect, Steve excels at helping companies develop strategies and translate them into successful action.

He has guided dozens of digital concepts and ideas through rapid prototyping into successful solutions for clients large and small. As a manager and entrepreneur, Steve has deep hands-on experience in the operational roles required to start and run a venture, including: business development, finance and budgeting; contract administration; developing and communicating business and product presentations and proposals; vendor management; production workflow; account & project management; technology vetting; UX Development; and Quality Assurance.

Steve founded and served as President and CEO of Micro Interactive, a visionary digital agency serving Fortune 500 customers including: IBM, Intel, Cigna, ABN Amro, Lucent, CBS, Pfizer, Novartis, British Airways, MGM and Hilton Hotels. The firm was acquired by Atlanta based iXL. He then founded Virtual Sciences, producing state-of-the-art 3D simulations, virtual environments and digital communication solutions for real estate, industrial, and medical industries. Steve became COO of The Lathe, an innovative developer of mobile apps for pharmaceutical and life science companies including Bayer, Sanofi, Bristol-Myers Squibb and Pfizer, guiding their rapid growth and eventual acquisition by WPP where he went on to oversee the creation of Grey’s Virtual Reality Lab.

Steve maintains his love for architecture with regular hands-on projects including the restoration of an architectural landmark home originally built in 1898 by George Post (noted architect of the New York Stock Exchange) where he lives today. Steve is a graduate of the Syracuse University School of Architecture.

Josh Grotstein

Founding Partner

Josh is a highly experienced executive with significant expertise as an investor (venture capital & private equity) and as an operating executive across a wide range of company stages (Early Stage, Family Office, and Fortune 500).  His experience spans diverse industries, including Financial Services, Media, Real Estate, Healthcare, Internet Services, and Advanced “Core” Technologies.

Josh has held leadership, operating, and investing roles across the spectrum of company sizes, types, and stages, including: Director of Business and Corporate Development for FJ Management, a multi-billion Utah-based private holding company, leading strategic investing and diversification into Healthcare and Senior Housing and services;  Managing Partner and  Co-Founder of SAS Investors, a $40 million NYC-based early-stage technology venture fund;   turn-around CEO for Motionbox, a venture-backed video memories company acquired by Hewlett-Packard; Division Executive for Citigroup, overseeing global electronic banking, Internet and e-Commerce programs, managing a staff of 500+ employees; NBC, where he founded and ran the Digital Unit, and was part of the team that negotiated NBC’s partnership with Microsoft to form MSNBC; VP Business Development for CNBC, including serving as NBC’s Board representative for their joint venture with the AMA, American Medical Television; SVP at Prodigy, where he led all Content and e-Commerce programs; and VP at J. Walter Thompson advertising. Josh has served on the Boards of Directors, Investment Committees and Advisory Boards for over 20 private equity and venture capital backed companies and funds, and currently serves on the investment committee of the NYC Seed Fund.

Josh graduated phi beta kappa and magna cum laude from Brown University and holds an MBA from Harvard Business School.  He is an avid cyclist, fairly okay skier, and proud father of a son (Max) and daughter (Margot).

David Sklar

Founding Partner

During his career as entrepreneur, recruiter, marketer, business developer, and relationship manager, David has developed an expertise in assessing companies’ human capital and executing plans to build high performing teams.  David excels at aligning business goals, organizational culture, and recruiting and retaining the talent start-up and established companies need to grow successfully.

At Management & Capital Partners, David recruited leaders and senior level professionals and utilized a competency-based selection model that integrated leadership solutions into the hiring process.  Clients included Deutsche Bank, Key Bank, Sun Trust, and UBS. At Harris Rand Lusk he recruited for organizations such as the Irish Arts Center, Port Authority of NY/NJ, and Yale Law School.

As the second U.S. hire at Capco, a business and technology consultancy, David helped grow the company from 20 to 500 people. He built and managed Capco’s marketing team in the United States and Europe, was a leadership team member, and was integral to firm’s overall talent growth initiatives.  

David led business development and client services at Micro Interactive, a digital design and technology company servicing global companies including ABN AMRO, British Airways, CBS, Hilton Hotels, and Intel. After the company was purchased by iXL, he became VP of Client Services in New York.

In the early years of the interactive technology boom, David co-founded 5A Communications, an interactive telecommunications marketing company. David started his career in the advertising industry on the account management side at DDB Needham and Deutsch for clients including Prudential Securities, Michelin Tires, Ore-Ida, and Seagram’s.

David is an avid biker, hiker, and skier.  He sits on various committees for nonprofit organizations and participates in community-based volunteering.   David received a B.A. from Boston University.

Robert Herzog

Managing Director

Robert has over thirty years’ experience developing companies and solutions in technology, healthcare, media, Internet utilization, hospitality, energy, and the environment.  He has led or managed over $450 million in deals, financings, and acquisitions, with VC, PE, and investment banks including Allen & Co., Merrill Lynch, Citigroup, Omnicom, and Oppenheimer.  

He has hands-on experience as CEO, CFO, and consultant on strategy, business development, and marketing, including building and operating advanced energy and environmental facilities.  As Founder and CEO of eCaring, he created an innovative Web-based home healthcare management system that was recently acquired.

Mr. Herzog’s extensive background as an entrepreneur includes work with startup companies such as Motionbox, Diva, ON2 Corp, Softcom/IVT, Granite Films, and City Winery.  He has worked with major corporations including JPMorgan Chase, Cahners Communications, and the David Sarnoff Research Center, where he helped commercialize new technologies.  He has worked with     not-for-profits including New Jersey Appleseed and Ecotrust, and in public service as Director of the NYC Energy Office, where he assessed over $3 billion in projects.  He is a published author and filmmaker, including the novel A World Between and a collection of essays, Views from the Side Mirror.  

He received his B.A. from Williams College and his MA in Management and Urban Affairs from the New School.  Mr. Herzog has climbed Mt. Kilimanjaro and Mt. Aconcagua, and still remembers the first great bottle of wine he drank.